“I never lose. Either I win or learn.” Nelson Mandela.


I think that it is important to first outline what coaching isn’t then we will look at what it is…


Consultants are employed to improve a situation. They are generally external and come in to help identify a problem and formulate a solution. A consultant will give you the answers to the problems they have found.


Mentors are generally people we look up to and want to model ourselves on in some way. They are people who have, in our opinion, excelled in an area that we want to improve in, and we often intend on reproducing our mentor’s journey in the hope that we gain the same success.


Therapists generally work with patients who find it difficult to function within their daily lives. The work that they do with their patients, is often centred around resolving conflict, overcoming past issues, or healing trauma. In therapy, people are encouraged to deal with their past so that they can exist in the present.


Your best friend will no doubt have your best interests at heart, but they will also have their opinions, their judgement and most importantly, they will have their own agenda which, however well intended, is still based on what your best friend thinks is best for you.

So, what IS coaching?

Tiffany Barnard with Almond Blossom
“In a gentle way, you can shake the world.” Mahatma Gandhi.

The International Coaching Federation (ICF) defines it as,

“A partnership with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.”

A coach doesn’t have their own agenda and doesn’t use their personal experiences as a roadmap for success with their client. A coach views the clients as the “experts” in their own lives, both personal and professional. A coach will not give the client any “answers”, and will not tell you what to do. What a coach will do is help their client to discover their own answers through empowering questions.

It might seem like a long road to travel and that just giving our clients advice would be easier for everyone; the fact is that research shows people are much more likely to take ownership of ideas and follow through on those ideas when the ideas are their own. It goes without saying that when a client follows through on their ideas, they are exponentially more likely to achieve the outcome they desire.

A coach’s value lies not in their personal experience of a situation but rather in their ability to help a client draw from their own experience and wisdom to see past the inner obstacles that might be holding them back and empowering them to move forward and take action to achieve their goals.


Tiffany is an Associate Certified Coach (ACC) which was awarded by the International Coaching Federation (ICF), the leading global organisation dedicated to advancing the coaching profession by setting high standards. Tiffany trained at the Institute of Professional Excellence in Coaching (iPEC). Tiffany is also an Energy Leadership™ Index Master Practitioner (ELI-MP) and a COR.E Transitions Dynamics™ Specialist (CTDS).

Tiffany Barnards's Associate Certified Coach (ACC) badge awarded by the International Coaching Federation (ICF) Tiffany Barnards's Certified Professional Coach (CPC) badge awarded by the Institute of Professional Excellence in Coaching (iPEC) Tiffany Barnards's Energy Leadership™ Index Master Practitioner (ELI-MP) badge awarded by the Institute of Professional Excellence in Coaching (iPEC) Tiffany Barnards's COR.E Transitions Dynamics Specialist (CTDS) badge awarded by the Institute of Professional Excellence in Coaching (iPEC) Tiffany Barnard's International Coaching Federation (ICF) membership badge