“I never lose. Either I win or learn.” Nelson Mandela.


What is a life Coach?

Life coaching is often a widely misconstrued and undervalued approach to self-help that falls somewhere between a therapist and an agony aunt in people’s estimations. The Oxford dictionary defines it simply as “a person who is employed to help others attain their goals in life” and, in essence, that is exactly what life coaches do.

I should point out that ‘life coach’ is in fact a very broad term in as much as there are life coaches for all sorts of different life situations. There are executive coaches, personal development coaches, mindfulness coaches, business coaches and forgiveness coaches to name but a few.

That said, there are several common threads running through all niches of life coaching and a key aspect of all life coaching is confidence. Regardless of what it is that people aim to achieve, they are often held back by a lack of self-confidence. Their self-esteem and self-worth may be running low which makes them feel like they are stuck in a rut, bored with their life and simply unable to make the necessary changes.

What is an Executive Coach?

Is an executive coach the same as a leadership coach, or business coach? How is an executive coach different from an ‘anything else’ coach? So many questions relating to so many choices.

Coaching is defined as “A partnership with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.”

International Coach Federation (ICF),
Tiffany Barnard with Almond Blossom
“In a gentle way, you can shake the world.” Mahatma Gandhi.

An executive coach is a qualified and experienced individual that works, generally, with corporate executives or entrepreneurs, to help them increase their self-awareness, clarify their goals, achieve their developmental goals, unleash their potential. An executive coach will act as an advisor, a sounding board, a manager, a strategist and, most importantly, as a guide.

Employing an executive coach can be a short cut to the most efficient way of achieving something but the idea that people have that life coaches will simply provide you with the answer is not strictly speaking the case. It is my job to help you find your own solutions through an increased knowledge and self-awareness. I will assist you to remain accountable to yourself and I will advise you on the different options that are open to you, all the while supporting you in the choices that you make.

As your life coach I will give you the tools that you need to make the choices that are best for you. I will show you that success is what comes after you stop making excuses.


Tiffany Barnard is an accredited Life Coach, she is trained and has certifications in Life Coaching, Executive Coaching, Personal Development Coaching, REBT Mindset Coaching. She is also is a member of the European Mentoring and Coaching Council (EMCC) and the Association for Coaching.

Link to Tiffany Barnard's accreditiation and profile on the Association for Coaching website Link to Tiffany Barnard's accreditiation and profile on the EMCC Global website